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Can Travel Advisors Be a Secret Weapon in Quest for Sustainable Tourism?

  • Skift Take
    By guiding clients toward responsible choices in how and where they travel, travel advisors can play a key part in promoting sustainable tourism. Not only do local communities benefit, but visitors come away with more meaningful experiences.

    A growing number of people want to travel in a sustainable way, but knowing the right choices to make can be a complex and confusing process. Which hotels are truly minimizing their impact on the environment and which ones are simply greenwashing? Which have fair labor practices and support the local culture and economy? When it comes to nature activities, which providers are devoted to conservation and not engaging in wildlife exploitation?

    Travel advisors who take the time to research and vet suppliers can be of great service in guiding travelers toward responsible choices. With in-depth destination knowledge, advisors can also provide tips on using public transportation, exploring locally owned restaurants, and enjoying authentic cultural exchanges. The results are not only good for local communities and the environment but create better travel experiences.

    For more coverage of pertinent issues, click here.

    Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at mbl@skift.com.

    — Maria Lenhart, Travel Advisor Editor

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    Cruise Chairman Deflects Concerns Over Industry’s Environmental Threats as ‘Fake News’: It makes sense that a longtime leader of a cruise company would give lip service to sustainability. To say consumer concerns about the sector’s sustainability are fake, however, risks alienating customers at a pivotal moment for the sector.

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    Skift Travel Advisor Editor Maria Lenhart [mbl@skift.com] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

    Sign up for the Free Skift Travel Advisor Newsletter

    Photo Credit: Tourists, with a cruise ship in the background, in Dubrovnik, Croatia, where locals are coping with overtourism issues. Travel advisors are on the frontline of steering consumers toward more responsible travel options. Caccamo / Flickr.com
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