KLM Gives Its Dreamliner Interiors a Dose of Dutch Design
Skift Take
An emphasis on understated style allows for smart fares that will make these cabins really attractive to passengers in Northern Europe (and beyond).
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KLM has revealed the sharp and cool interiors of its new 787-9 Dreamliner Cabin, which will go into service on routes to Bahrain and Abu Dhabi in October of this year.
In contrast to the high-gloss branding experience of Gulf carriers, KLM offers a crisp European understated elegance which characterizes its brand design, first introduced to its 747 and 777 aircraft, and dreamed up by top Dutch designer Hella Jongerius.
Jongerius explained the process for design of the new KLM image in a video produced by KLM earlier this year, describing her inspiration as reaching back to her roots and the whimsical, modern simplicity which characterizes the Dutch style.
"The KLM brand is in all Dutch people," she says, "so it's in
