Turning Airline Amenity Kits Into Brand-Building Weapons
Skift Take
Buzz and Emirates developed fluffy icons which communicate the care the airline gives to children and families, and with ‘Fly With Me’ monsters they have created the Pokemon of airline amenity kits.
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Australian creative firm, Buzz Products, makes high-end amenity kits well worth flying for, but the company’s brand-building power really shows with its children’s gifts.
For the past 15 years, the wizards at Buzz from Oz have made it their business help airlines build positive brand associations through desirable onboard amenities. Like their competitors, some of which have been around far longer, Buzz’s creatives consult with their clients to find the right mix of bag and contents which ideally fit the airline’s image, and align with passengers’ lifestyle preferences.
Through partnerships with brands like Escada, Kate Spade, Mandarina Duck, and TUMI, Buzz has helped airlines design kits which premium passengers will want to have and, more importantly, keep. Attractive though these adult produ
