Cities in the U.S. Struggle to Improve Weekend Hotel Bookings
Skift Take
Most of the revenue per available room across these markets came from weekday nights, although smaller markets like Miami, Nashville and New Orleans got most of their revenue from weekends.
During the past year, all of the top 25 U.S. markets saw higher average daily rates during the week than on the weekends, but the discrepancy varies depending on the relative strengths of their business and leisure allure.
That's a conclusion that can be drawn from research firm STR, which looked at hotel average daily rate data from March 2014 to February 2015 in the top 25 U.S. markets. STR defines weekday nights as Tuesday through Thursday and weekend nights as Friday and Saturday and it didn't consider Sunday and Monday nights as part of the analysis to get the most accurate picture as both nights are historically the slowest of the week.
Cities such as Boston, Washington, D.C., Denver,
