Marriott Hands Out GoPro Cameras as Hotels Try to Encourage Social Posts
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Despite the difficulty in measuring an exact ROI, hotels know that gaining awareness across social media is good for their brand and outreach and they want to give guests the tools and scenes they need to make a great photo.
From SnapChat to music videos, Marriott International is betting on creative content to shift its brand reputation from staid and sophisticated to edgy and engaging.
The latest of these initiatives comes in the form of a partnership between GoPro and Marriott's flagship brand Marriott Hotels.
Guests who book their stay at one of the 17 participating Marriott hotels, all located in the Caribbean and Latin America, ca
