Off-Beat European Countries Get Popular With American and Chinese Travelers


Skift Take

This confirms U.S. travelers want something different when exploring Europe, and increasingly they're venturing to countries not known as tourism hotbeds. It's also noteworthy Chinese travelers follow this trend too, since they're still a relatively immature market looking to check off Europe's famous sites.
Travelers the world over have fantasies of experiencing the vistas from the London Eye or Paris's Eiffel Tower, and make these cities the most visited in the world. This year, however, it's unsung destinations in Eastern and Central Europe gaining strong tourism momentum in Europe. But the big guys are still in charge. A recent European Travel Commission report found Spain, Turkey and Greece saw the strongest growth on the continent overall for international arrivals this year. Larger destinations such as Spain and Germany are also the ones seeing the largest increases in number of vi