Japan Ranks as Strongest Country Brand in FutureBrand's Annual Index
Skift Take
Tokyo showed it was a safe bet for the 2020 Olympics given widespread instability happening in other countries, so snagging the top spot on FutureBrand's index is a window into the positive impact Olympic host cities can have on a country's brand perception.
For a country preparing to host the Olympic games in less than six years, Japan got an encouraging nod from FutureBrand's Country Brand Index this week for having the strongest country brand in the world, the first time Japan topped the list.
As preparations get underway for the 2020 Summer Olympic Games i
