Lexington Turns Locals as Brand Ambassadors With Comical Campaign
Skift Take
VisitLex is turning locals into brand ambassadors in hopes that their friends and families will see their good times and soon plan a trip to the city. Its success should serve as a role model to other mid-tier cities throughout the U.S.
VisitLex knows when to stick with a good thing.
Last fall, the destination marketing organization for Lexington, Kentucky launched a comical video of a Daniel Boone look-alike on YouTube encouraging locals and visitors to share their experiences in the city with the hashtag #ShareTheLex.
Viewers responded well and the social instigation resulted in more than 25,0
