Best Western Makes Its Foray into the Urban Boutique Market
Skift Take
We've reached peak boutique. The market has become so muddled with major brands attaching their name to independent properties that consumers are more likely to book based on individual property or brand than any connection between the two.
Best Western is playing a game of catch-up with its latest announcement of an urban boutique hotel concept and premier collection.
Best Western announced Vb, a new tech-centric hotel blueprint, during the brand's 2014 North American Convention.
A list of all top hospitality trends was clearly consulted in the design of the new
