Why Hotels are Losing Last-Minute Battle to Booking Sites
Skift Take
Hotels are losing the battle for last-minute mobile bookings to the online travel agencies. It's not a huge surprise given their respective marketing resources, but this could hurt hotels even more in the future as the shift to mobile bookings accelerates.
Lots of travelers are searching for last-minute hotel stays on online travel agency and hotels' mobile websites, but when it comes to booking these rooms, it's the online travel agencies that are converting lookers to bookers to a much greater degree.
Yes, hotels are apparently losing the battle for last-minute bookings on mobile to the online travel agencies.
Another flash point, and more lumps.
But, it's a competition that hotel revenue managers may feel conflicted about, at best.
Consider the following chart from a PhoCusWright report, Parsing Shop and Book: How OTAs, Airlines and Hotels Compete on the Desktop and Mobile Web.
The chart, based on mobile website sessions captured by advertising pl
