HomeAway Is Finally Getting Serious About Digital Marketing
Skift Take
A lot of things are falling into place for HomeAway, and now it is set to really build a brand.
Now that HomeAway has integrated properties from property managers and homeowners who pay commissions rather than listing fees into HomeAway.com and VRBO in the U.S. and three of its sites in Europe, the vacation rental giant is set to turn on the marketing spigots like never before.
"To be absolutely clear, it is absolutely our intent to get aggressive on the marketing front," HomeAway CEO
