Trivago TV Advertisement Makes Pitch for Business Travelers
Skift Take
Regardless of what their companies want, lots of road warriors are booking their hotels and flights on leisure travel sites, and hotel-metasearch sites, if they develop certain tracking and reporting tools, could one day play an even larger role in business travel.
When you think of hotel comparison sites such as Trivago and Kayak, an image emerges of discount-hungry leisure travelers scouring the Web and mobile apps for the ultimate deal.
But, business travelers? Assuredly they have different priorities and better places to look?
Not so, says Trivago, which is currently airing a 12-second TV advertisement in the U.S. aimed at business travelers, and indicates that the U.S., Japan and Germany are its top markets for business-traveler-oriented searches.
“Trivago is not only useful for leisure travelers," says Jon Eichelberger, who
