Car Rental Brands' Reputations Took Substantial Hit in 2014
Skift Take
Major car rental companies have implemented rate hikes over the last year. That may be a contributing factor in leisure travelers growing unease with their heretofore favorite big brands.
As U.S. leisure travelers hit the road for the July 4th weekend, it is very possible that they aren't feeling as kindly as in the past about their favorite car rental brands.
In a period when major car rental brands restricted supply and executed rate hikes, rental car companies from Hertz and Enterprise to Avis and Budget saw their reputations among leisure travelers fall substantially in early 2014.
That was one of the findings in an MMGY Global survey of 2,550 active leisure travelers in February 2014. The results are contained in MMGY Globa
