What Will Priceline's Rivals Buy to Beat Its OpenTable Acquisition?


Skift Take

The Priceline Group's intent to acquire OpenTable means that merger and acquisition activity in the travel industry in 2014 may even outdo 2013's frenetic pace. Get ready for the next shoe to drop.
If recent patterns hold up, there won't be too long a wait before there's an answer from a competitor to the Priceline Group's blockbuster acquisition of OpenTable. The usual suspects with wads of cash, credit, or Bitcoin -- including Expedia, Google or TripAdvisor -- are likely considering their next chess moves. After the announcement June 13 that Priceline agreed to acquire OpenTable for $2.6 billion, it is easy to sense a certain euphoria among some players as further merger and acquisition activity seems as assured as the prospects of landing a restaurant reservation on a Monday night. Priceline's stock took a light beating, falling 3%, but that shouldn't deter competitors' next strategic moves. Don't forget that Expedia Inc. agreed to acquire German metasearcher Trivago in December 2012 -- only about six weeks after Priceline announced that it would purchase rival Kayak. It's very possible that TripAdvisor played a role in kicking off the current round of consolidation when it disclosed its relatively smal