How Travelers Are Seeking and Finding More Immersive Experiences
Skift Take
The most forward-thinking travel brands are delivering these types of experiences by focusing on three things above all else: inspiration, personalization and a path toward self-discovery.
The United States Tour Operator Association (USTOA) is seeing in increasing numbers that travelers today are looking for more immersive experiences, and the rise in demand is spread across both emerging and traditionally popular destinations.
In its 2014 annual member survey, the USTOA reported that 93.3% of active tour operator members anticipate a growth in sales, with 59.6% of members forecasting growth anywhere from 7-10% or higher. Regarding the top emerging destinations gaining popularity in 2014, members cited Myanma
