Tourism Ireland Makes Deal With HBO to Bring 'Game of Thrones' to Life
Skift Take
Ireland is attempting to replicate New Zealand's tourism success by branding itself as the real-life version of a mythical destination, and using the HBO logo adds credibility to the tourism board's campaign.
Game of Thrones has attracted a cult following over the past three seasons and Ireland, where part of the series is filmed, wants a piece of the profits.
After what Tourism Ireland describes as "months of negotiation" with HBO, the country is launching a Game of Thrones-themed campaign in time for the series' season four debut.
The campaign will be run entirely on social media with Facebook and Twitter ads appearing now
