New Skift Trends Report: The Reinvention of Airline and Hotel Loyalty Programs
Skift Take
How can marketers capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future?
For our second Global Trends Report for February, we closely examine how airlines and hotel brands are reinventing their loyalty programs.
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Loyalty programs, long the linchpin of any successful airline or hotel marketing strategy, are in the midst of a massive shift, both in how consumers perceive them and how successful travel marketers are using them to attract and retain guests. Rather than any one factor, a variety of industry tr
