Is Crowdsourcing the Design for a Hotel Brilliant or Just a Gimmick?

Samantha Shankman

February 5th, 2014 at 1:00 PM EST

Photo Credit: A rendering of the crowdsourced 17John hotel. YouTube / Prodigy Network

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Ingenious design strategy or clever marketing ploy? The business travelers who eventually stay in the hotel will be the best judges.

New York City real estate company Prodigy Network is crowd-sourcing design ideas for a new hotel in the Financial District. The goal of the crowd-sourced hotel project, unfortunately dubbed a "Cotel," is to mix design and te

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