Puerto Rico Tourism Campaign Looks to TripAdvisor to Build Trust
Skift Take
Puerto Rico's tourism board realizes what matters to tourists making destination decisions today and puts its efforts toward promoting its best reviews on several platforms rather than just covering up negative ones online.
Puerto Rico's latest tourism campaign could also double as one for TripAdvisor.
The island territory's latest series of print, online, and broadcast advertisements prominently feature TripAdvisor reviews in a bid to let tra
