Luxury Hilton Chain Turns to Social Media Celebrities for New Campaign

Excerpt from Hotels Magazine

Dec 04, 2013 10:20 am

Skift Take

The Conrad chain is tapping into the very large social followings of the five selected “tastemakers” as well as reaching other guests with an integrated social campaign.

— Samantha Shankman

The Future of Meetings in the Hospitality Industry

 / Conrad Hotels & Resorts

The entrance to the Conrad Algarve in Quinta da Lago, Portugal. / Conrad Hotels & Resorts

Conrad Hotels & Resorts has launched the Conrad 5/5/5 Tour, for which the brand will send five “digital tastemakers” to five Conrad properties around the world over the course of five weeks.

Each digital tastemaker will follow a carefully curated itinerary, and anyone can follow along online as the five individuals share their experiences using the #Conrad555 hashtag across Twitter, Instagram and Facebook.

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