The Top Emerging Global Destinations Travelers Are Actually Going To
Skift Take
We love these because it is based on actual traveler behavior, not just dreaming and intent, but these listings would be greatly enhanced with more real-time data on trends, rather than a static once-a-year list.
Outside of Google, TripAdvisor is the global travel search engine, with a direct line into user behavior on where travelers are actually planning and going, instead of just intent. The primary use case of TripAdvisor is built around it: its millions of users, mostly landing from Google and elsewhere, search for accommodations in the places they're going to.
That is why when it comes out with a list of its destinations on the rise, you take it a lot more seriously than say the editorially-opaque dest
