Zipcar To Introduce One-Way Rentals as Avis Builds on Early Success

Skift Take
Sometimes acquired companies transition to the parent company and lose their whole mojo. That doesn't appear to be happening with Avis Budget and Zipcar, which is getting newer vehicles at lower cost, and is positioned to move into new geographies at a quicker pace.
In a move that will make the service more useful to its members, Zipcar "in the near future" will introduce one-way rentals in select cities, Avis Budget CEO Ronald Nelson said today.
This would be a substantial change for the car-sharing service as it currently prohibits one-way rentals.
Zipcar members can't currently do one-way drives and instead have to return the vehicle