British Airways offers cheaper fares to flyers without checked bags
Skift Take
By subtracting the cost of the first checked bag usually allowed to economy passengers, BA is effectively making its fares look on par with bare bone airlines like Ryanair and Easyjet.
British Airways is to offer cheaper fares on selected routes to passengers who travel without checked luggage.
The airline says the fares – which will initially be offered on flights from Gatwick to Amsterdam, Dubrovnik, Jersey, Tunis, and Turin – will give its passengers “more choice”, and is likely to be viewed as an attempt to compete with low-cost airlines such as Ryanair and Easyjet.
“The suprise is not so much that BA has made this move, but that it has taken
