Here's the new look that American Airlines launched today
Skift Take
The new American Airlines logo will be hated by everybody for its sleekness, and the new typography for its blandness. But that's how it goes with any big design change, especially an iconic high profile one as AA.
American Airlines has confirmed its new logo and livery designs. CEO Tom Horton announced on a webcast this morning that, "We know there are still big decisions to make about our future," but the redesign is the next step.
A spokesperson for American Airlines tells Skift the airline started on the redesign two years ago, and it came down to a business decision.
"American Airlines, which is taking delivery of hundreds of new, lighter aircraft with composite materials that must be painted, is unveiling a new livery and logo for its aircraft as several – including the new 777-300ER -- must enter service, the spokesperson says.
The airline has several Boeing 777-300ER aircraft waiting to be painted, and it's taking delivery of 60 additional aircraft soon.
"We knew we had to
