Arizona tests a playful new marketing approach in targeted ad campaign
Skift Take
A city-specific campaign is the right place for Arizona to try out its new ‘playful’ marketing approach, but the stretch between the state’s vast night sky and tourism probably wouldn’t cut it on the national stage.
Arizona wants to share its ‘southwestern philosophy’ with travelers, specifically those living in Chicago, Denver, and Minneapolis, where it hopes to attract city-dwellers looking for some sun.
The Arizona Office of Tourism launched
