Zimbabwe looks to lure more Chinese visitors via streamlined visa system
Skift Take
China's focus in Africa has been entirely on development and trade links, but Zimbabwe's move signals at least a small acknowledgment that countries could also appeal to millions of Chinese leisure travelers.
Zimbabwe has agreed to set up a new visa application system specifically for the Chinese market as the country moves into top gear to tap into the 70 million outbound Chinese tourist market.
Ever since Zimbabwe launched the Look East Policy about a decade ago, visa application in the vast country has been centralised to the Zimbabwean Embassy in Beijing, forcing all tourists intending to travel to Zimbabwe to fly to Beijing.
The Principal Director of the Department of Immigration Mr Clemence Masango told exhibitors at the China International Travel Mart, in Shanghai, China th
