James Bond and his latest movie lends a helping hand to UK tourism
Skift Take
As destination marketing campaigns go, an integrated ad with the new James Bond movie is a smart move. Out of the immediate context, it falls flat.
VisitBritain is marking the launch of the latest James Bond movie Skyfall with its first international cinema ad, which encourages foreigners to visit the UK and 'live like Bond'.
The ad, with arch
