Google's third big foray in travel: Buying Frommer's for $23 million
Skift Take
Google going for local, where the real money is for the company, and it looks at trave through that lens as well. Hence Frommer's.
Updated: The purchase price is a relatively paltry $23 million or so, according to a source quoted in NYT, which according to our source is only slightly more than 1X of Frommer's 2011 revenues of around $20 million.
Google has been slowly buying up assets in the travel space: first Google bought ITA Software for $700 million, then a local travel play buying Zagat, and now a pure content play: it is buying Frommer's from Wiley, reports WSJ.
No price has been disclosed. No
