Travel Advisors Say Price — Not Pollution — Still Top Concern for Most Cruisers

Carnival Corp.’s recent $28 million fine for ocean pollution is just the latest high-profile example of how the cruise industry has a long way to go toward sustainability. The overtourism dilemma exacerbated by megaships crowding into popular ports is another. Despite this, travel advisors report that most cruise clients are not asking questions or making decisions based on a cruise line’s green practices.

However, there is a growing commitment among expedition-style cruise operators to better manage their fleets and develop new ships in ways that have less impact on the fragile marine environment and port communities. They also say there is increasing concern among their customers that they do so.

Hopefully, these cruise operators will lead the way for the entire industry.

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Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at mbl@skift.com.

— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [mbl@skift.com] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.