We’ve written a lot about the wellness industry and its growing impact on travel.
Plenty of companies, across different sectors, see it as a way to attract high-spending, health-conscious individuals.
Cruise lines have gotten in on the act as well and now a new line thinks it has spied an opportunity. Blue World Voyages wants to buy three cruise ships over the next couple of years and equip them specifically for wellness-oriented passengers.
Going up against established, well-funded brands like Seabourn is certainly a brave move (as is the funding structure). Plenty of people now want a more active vacation, but is there really room for a dedicated wellness cruise line? Or is the market better served on existing ships?
— Patrick Whyte, Europe Editor
6 Looks at Luxury
A Wellness Cruise Line Wants to Compete With the Industry’s Biggest Names: A new cruise line is betting that focusing on a specific market niche will be a winning strategy. We look at the game plan behind the new fitness-focused concept and consider whether it can work out.
Asian Upscale Travelers Are Creating a Luxury Tipping Point: 2018 will see greater numbers of Asian luxury travelers, but also greater challenges to meet more complex needs. As these travelers want to play in Asia, new high-end agencies are entering, while old ones are restructuring, creating new luxury divisions, or launching new luxury brands.
Small Luxury Hotels CEO: Soft Brands Aren’t Hurting Our Business: There’s nothing better than a travel CEO, like Filip Boyen of Small Luxury Hotels of the World, who isn’t afraid to speak his mind.
Travel Hackers Turn Honeymoon Experience Into Expert Advice: Most people don’t have a year to spend honeymooning, but it’s worth paying attention to advice about seeking less-obvious destinations and lodging options.
5 Top European Ski Spots With Cultural Verve: If you like to ski, but don’t want to plan a trip that just goes to the Alps, try these unexpected combinations.
The Maldives Is at the Center of a Battle for Power Between China and India: Despite all the recent political problems, travel companies continue to send tourists to the Maldives. The tourism industry is happy to turn a blind eye and this seems unlikely to change anytime soon.
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Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.
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