Articles tagged “hotels”

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

Dennis Schaal, Skift

Google officials aren't losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor's pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge.

New Skift Insights Deck: Building a Diversified Distribution Strategy for The Modern Hotel

Sabre + Skift

Today’s hoteliers are grappling with complicated questions about distribution and marketing strategy. What’s the right mix of direct and in-direct? Where should they spend their marketing dollars? How do they create e-commerce experiences that keep visitors on their website? Our new insights deck tries to provide some answers.

Video: Travelsify Unveils Hotel Brand DNA to Close the Gap Between Brand Personality and Guest Experiences

CEO and co-founder of Travelsify and SkiftX’s editor-at-large sat down at Skift Global Forum 2018 to discuss how hotels can tell better brand stories.

Committee Leadership Changes in Divided Congress Will Be Mixed Bag for Travel Industry

Dennis Schaal, Skift

The U.S. House of Representatives and Senate, controlled by opposing parties, will be at loggerheads over many issues related to both the travel industry and travelers. However, there will be plenty of wiggle room, if not on airplanes with reduced passenger legroom, then in the halls of Congress, where some legislation will undoubtedly get done.

Skift Video: Inside The Venetian’s Interactive, Multi-Room Experience

The Venetian Resort + Skift

Meeting planners are reimagining the way they approach event design. The Five Rooms experience exemplifies how creativity and innovative thinking can transform a blank space into a multi-sensory playground.

Google’s New Hotel Search Is a Greater Threat to Booking Rivals

Dennis Schaal, Skift

When it comes to Google and its hotels redesign, few things are all or nothing. TripAdvisor can worry that Google now has more traveler photos and reviews, but some of them are from TripAdvisor. Hotel websites and phone numbers get featured, but clicking on a book button brings customers to an online travel agency site. In travel, it's never winner take all.

Hotels Raise the Stakes for Exclusive Experiences

Patrick Whyte, Skift

Getting exclusive access for guests is becoming a key differentiator for the very best hotels.

Expedia CEO Insists That Online Travel Agencies Aren’t Over

Dennis Schaal, Skift

The biggest knock on the online travel agencies these days is that the competition is intense and that their golden years are done. Expedia's Mark Okerstrom counters that his company has a single-digit share of a $1.6 trillion market, and he's going wide and deep to pick up more. The jury is still out.

New Skift Report: European Hospitality’s Creative Renaissance

AccorHotels + Skift

If you want to predict what the international hotel scene will look like in 10 years, it’s probably wise to focus on what’s happening in Europe right now.

How Travel Marketers Can Make the Most of Global Cultural Events

Koddi + Skift

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

New Skift Research Weighs Regulations on Airbnb Versus Overall Economic Benefits

Rebecca Stone, Skift

The regulatory environment for Airbnb is becoming increasingly more restrictive, but completely wiping out Airbnb as an alternative for travel accommodations via regulation won't necessarily be beneficial from an economic standpoint.

Uber, Airbnb and Lyft Are Setting Up 2019 as a Landmark Year in Travel IPOs

Dennis Schaal, Skift

In initial public offering land, it's a long time until 2019. The markets are turbulent at the moment and there are big regulatory headaches that stubbornly persist, but investors are salivating at the prospect of dropping some money into Uber and/or Airbnb. These IPO plans could be very impactful.