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Media and PR

Instagram Hosts Weekend Campaign to Chronicle America’s Changing Seasons

  • Samantha Shankman, Skift
    • Skift Take
    Instagram, and social media in general, is now the number one place where people flaunt their travels — both taunting and inspiring those stuck at home.
    — Samantha Shankman, Skift
    View on Skift.com
    Blue Ridge Sunset in the Blue Ridge Mountains, NC(@skybrook3)
    Mount Mitchell State Park in the Blue Ridge Mountains, NC(@santaham)
    Colorful trees along Vermont’s Route 100 (@lacyjayde)
    View from above Vermont’s Route 100 (@sarahgeissler)
    Sunrise at the bridge in MoVegas along Vermont’s Route 100 (@jasoncarriveau)
    Wooden, leafy steps in Litchfield Hills, CT (@fah_ara)
    Waterbury Reservoir (@d_vla)
    Railroad Crossing in Litchfield Hills, CT (@audreyaugustyn)
    Ox Sighting in Litchfield Hills, CT (@juliebidwellpix)
    Boating & Camping in the Catskills, NY (@theguoster)
    Lake Minnewaska in the Catskills, NY (@obcanobe)
    Baby on the hay in the Catskills, NY (@tiff_arment)
    Compass Harbor Trail in Bar Harbor, Maine (@magggi)
    Reflections in Bar Harbor, Maine (@emariak)
    Blue Hill Overlook in Bar Harbor, Maine (@twolf43)
    Scenic River in White Mountains, New Hampshire (@djwolter)
    Bartlett backyard in White Mountains, New Hampshire (@bkjohns1)
    White Mountains, New Hampshire from a train (@jansan40)

    Each week the Instagram community team leads a hashtag project asking users to post photos around a certain theme.

    The team must have have drank one too many pumpkin spice lattes when it decided to create a campaign asking users to post photos of the changing season where they live. The majority of photos uploaded with the hashtag #WHPsignsoftheseason show fall foliage at its filtered best.

    Ad agency OutCast then dug through those photos and others with festive fall hashtags to come up with a list of the six best places for snap-happy travelers to surround themselves with leaves, fresh air, and open water.

    The list includes the Blue Ridge Mountains in North Carolina, Vermont’s Route 100, Litchfield Hills in Connecticut, New York’s Catskills region, Bar Harbor in Maine, and the White Mountains of New Hampshire.

    Click through the slideshow above to see fall photos from these six destinations along the east coast.

    Photo Credit: A stream of fall photos tagged with the hashtag #whpsignsoftheseason on Instagram. PlaceIt by Breezi
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