Skift Take
TripAdvisor’s path to global growth is a much easier one than Kayak’s and it is not hard to envision heightened competition or even a merger of the two over time.
TripAdvisor (TRIP) is Kayak’s best comparable and commands almost three times more revenue share of the online travel information space than Kayak. The company has a robust user review engine that differentiates itself from other OTAs and travel sites.
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