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American Express Clamps Down On Points Churners — Skift Business Traveler

  • Skift Take
    Those in the habit of cyclically signing up for credit cards solely for the points may soon be out of luck thanks to a new strategy coming from American Express.

    WHAT TO KNOW NOW

    The practice of signing up for a credit card solely for the loyalty points might be going out of style if American Express has its way. Locked in a battle with Chase for premium credit card products, the bank is apparently concerned with the volume of freeloaders signing up for cards simply for the points — and then closing their accounts.

    As a result of the so-called churners, American Express is raising annual fees (though it is including new perks), and states it plans to “surgically remove gaming and reinvest in higher-quality, more loyal new customers.”

    Points churners will no doubt find greener pastures after American Express turns its back, but the question remains: What was the company expecting when it offered such healthy signup bonuses?

    SOCIAL QUOTE OF THE DAY

    Love my American Express Platinum card, but now they want a $550 annual membership fee!? No longer a good value proposition… #AmexPlatinum

    – @dewjr87 | D. White, owner of Westvilla Music

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    TECH

    American Express Will Weed Out Points-Chasing Credit-Card Churners: American Express Co. is looking to weed out customers who jump from credit card to credit card just for the sign-on bonus. Read more at Skift

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    YOUR TURN

    Anthony Bourdain is apparently working on a mobile app built off of his CNN TV show. Read more about the launch at Eater.

    TIPS AND COMMENTS

    Can be sent to gm[at]skift[dot]com or to @grantkmartin

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    Photo Credit: American Express is raising annual fees to discourage points churners. This October 4, 2016 photo shows a mockup of an American Express Platinum Card provided by the company. Patrick Sison / Associated Press
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