Today we launched SkiftIQ, our first foray into premium data services, built around competitive intelligence dashboards of metrics that matter to travel brands.
With this, we’re also launching our competitive benchmark score for the travel industry called Skift Score, which incorporates proprietary methodology to come up with cross-sector digital IQ for travel brands, with the goal of creating a common language of competitive intelligence.
The first list of Top 10 most effective social media brands in travel, as judged by their Skift Score, are below. The ranking/score is out of 1000, with a simple-yet-powerful formula then weighs and normalizes distribution in order to come up with a final score from 0-1000. More info here.
The Top 10 Travel Brands, By Skift Score
| Name | Skift Score | Twitter Follows | Facebook Likes | Youtube Video Views | Instagram Followers |
|---|---|---|---|---|---|
| KLM | 984 | 623,439 | 445,7955 | 30,020,849 | 15,425 |
| American Airlines | 951 | 668,800 | 1,114,941 | 3,836,631 | 19,203 |
| TAM Airlines | 944 | 545,874 | 1,576,695 | 5,775,741 | 22,397 |
| Virgin America | 940 | 467,076 | 480,313 | 9,605,170 | 29,214 |
| Air France FR | 930 | 301,345 | 2,751,971 | 2,420,103 | 18,810 |
| WestJet | 927 | 251,993 | 469,501 | 4,955,689 | 11,435 |
| United | 919 | 330,244 | 546,275 | 2,552,737 | 10,723 |
| Four Seasons Hotels | 915 | 93,342 | 204,065 | 1,603,504 | 24,589 |
| AirAsia | 911 | 836,038 | 2,066,498 | 2,158,419 | 37,774 |
| Marriott Internat’l | 890 | 277,567 | 174,034 | 404,402 | 4841 |
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