British Airways isn’t sold on benefits of offering in-flight Wi-fi

British Airways plans to carry out an inflight connectivity trial later this year on one of its Boeing 747s, but is undecided on whether to eventually roll out onboard Wi-Fi because it believes that there remains “lots of nervousness” around the issue.

[BA inflight entertainment and technology manager Richard Cruze] believes “the jury is still out” on the benefits of offering inflight Wi-Fi, pointing out that “airlines that do offer it say penetration rates are low”.