Skift Take

BA is taking a timid approach to adopting in-flight Wi-Fi with zero commitments to providers, pricing, or routes, while still recognizing that connectivity will likely soon become the industry standard.

British Airways plans to carry out an inflight connectivity trial later this year on one of its Boeing 747s, but is undecided on whether to eventually roll out onboard Wi-Fi because it believes that there remains “lots of nervousness” around the issue.

[BA inflight entertainment and technology manager Richard Cruze] believes “the jury is still out” on the benefits of offering inflight Wi-Fi, pointing out that “airlines that do offer it say penetration rates are low”.

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Tags: british airways, in-flight, wi-fi

Photo credit: A British Airways Airbus A380, right, takes off in front of an Air India Boeing 787 Dreamliner during the first day of the 50th Paris Air Show at Le Bourget airport. Francois Mori / Associated Press

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