Skift Take
The battle for local intelligence has broken into open warfare with the three biggest digital consumer brands stockpiling massive mapping weapons to. Use against one another.
It looks like Amazon is building up its presence in the mapping business. The tech giant today closed a deal to acquire 3D mapping startup UpNext, GigaOM has learned.
For Amazon, which doesn’t have a mapping service of its own, the acquisition seems to mark a move into new territory.
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