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According to Skift: The New Lingo In Travel

  • Skift Take
    “According to Skift” has become the new lingo in travel. That is a really big deal. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert. We are very proud.

    In 2011 and into 2012, when Skift was just an idea in a couple of entrepreneurs’ heads, our pitch deck spelled out the proposition that this new travel news and information site would one day “become the lingo of the travel industry.” That was the exact phrase we used.

    Before long, after Skift editors and reporters starting writing articles about hate-selling, overtourism, and Permanxiety, this Skift-speak began appearing across mainstream media, which often takes its cues from us about global travel industry goings-on.

    We have indeed come a long way, people. You hear it on TV or radio, and read it on editorial pages — “According to Skift.”

    Below are nearly 70 stories and videos from mainstream media — and our collection is just a sampling — that quoted Skift and cited us as an authority about travel news, developments, and trends in 2017.

    Citing our opinions, reporting, analysis, documentaries and podcasts, publications too- numerous to list in full, including the Wall Street Journal, the BBC, CNN, CNBC, the Washington Post, Barron’s, Bloomberg, and NPR, to name a few, reached out to Skift executives, editors, researchers, and reporters last year to get the scoop on travelers and the travel industry.

    “According to Skift” has become the new lingo in travel. That is a really big deal. Our company’s success goes well beyond traction, traffic and revenue. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert.

    We don’t mean to blow smoke. We’re just very proud. And we are not resting on our butts. Stay tuned for much more this year.

    Washington Post

    In Corporate America Uncertainty Overtakes Early Optimism About Trump

    Trump Sons Planning Expansion of Family Business Look to Leverage Campaign Experience

    New York Times

    Trump’s Travel Ban Draws Growing Opposition From Tourism Executives

    Europe Beckons, but Security Consultants Urge: Be Prepared

    Cracking the Airlines’ Dress Code

    Uber’s C.E.O. Choice Faces a Question of Ambitions

    Airbnb Offers Tours With New Yorkers (No Vacation Rental Required)

    Marriott Won’t Cancel Event by Group Criticized as Anti-Muslim

    Boston Globe

    You Could Call U.S. Tourism a Victim of Trump’s Travel Ban

    Is This Cannabis B&B the Start of New England Pot Tourism?

    Marketwatch

    Overworked Americans Are Stuck in a Financial Groundhog Day

    Axios

    The BFD: Priceline Buying Momondo

    AP

    Tourism Industry Debating Impact of Trump Travel Ban

    Barron’s

    Expedia Has a Google Problem

    Will Travelers Buy TripAdvisor’s New Ad Campaign?

    Investors Business Daily

    Google Reigns Over Facebook in Digital Travel Ads

    Bloomberg

    Bombardier Dives on Blow to $6 Billion Bet-the-Company Jetliner

    Norwegian Air to Set Up Argentine Arm With 10 Jets by Year’s End

    Expedia’s New CEO Wants to Double Down on International Markets

    Reuters Video

    Trump Uncertainty Slowing U.S. Travel Bookings

    Marriott Woos Chinese Travelers

    Reuters

    Delta CEO Says He Does Not Expect U.S. Duties on Bombardier Jets

    Miami Herald

    Suit claims former Norwegian Cruise Line Holdings CEO had improper relations with employees

    Chicago Tribune

    How two girls in leggings put airline dress codes in the spotlight

    Independent

    Why the world needs budget flights to New York, according to a top airline CEO

    Trump slump: Drop in American tourism is costing US billions

    CNN

    Social airline concepts make flying more fun

    Independent.ie

    Big Brother travel tech that knows and fulfils your desires

    Telegraph

    United’s Thirsty Business Class Passengers Are Causing a Wine Shortage

    New York Post

    Ugh, United Is Running Out of Wine

    Smart Hotel Rooms Will Know How You Like to Sleep

    TRT World (video)

    How United Airlines lost $1 billion after bumping passenger

    Emirates cuts flights to US

    TTG Media

    China may lead way in travel, delegates told

    NPR/All Things Considered

    Flight Overbooked? Perfect: These Frequent Flyers Want To Get Bumped

    PBS/Nightly Business Report

    Nightly Business Report: Trump Travel Slump

    Newsweek

    Plane Travel Is About to Get Even Worse

    Daily Mail

    American Airlines to cut legroom by two inches on new Boeing 737 jets

    Wall Street Journal

    Google-Hotel Travelopoly

    Economist

    Did a selfie accidentally reveal the administration’s plan to halt all visas?

    CBS News

    Wider In-Flight Electronics Ban Has Business Travelers Crying Foul

    Globe & Mail

    No heartbreak hotel

    In it for the long haul

    CNBC

    It’s been a trip to $31 billion. Now Airbnb wants to remake the entire travel industry

    Priceline CEO on His Focus: Leverage Technology to Make Travel Easier for Everyone

    Marketplace

    A new laptop ban could hurt more than airlines

    Nikkei Asian Review

    Social media presents dilemmas and opportunities in Asian tourism boom

    BBC

    Can Cruz keep control of BA?

    Quartz

    The man who invented the boutique hotel has a new concept of “luxury for all” for the digital age

    Hotels are now blurring the lines between hospitality and, well, everything

    How much chaos will international travelers put up with for a cheap fare?

    Business Insider

    These United emails reveal how terrified the airline has become of its customers

    U.S. News & World Report

    What Trump’s Policy Changes Mean for Future Travel to Cuba

    Engadget

    Google tests vacation rental filter alongside hotel search results

    AFP

    Fed Up With Mass Tourism, Europe’s Hotspots Take Away The Welcome Mat

    Recode

    This Dara Khosrowshahi interview reveals Uber’s CEO pick has style and substance

    TechCrunch

    Why the rise of Iranian-Americans in tech is no surprise

    USA Today

    Uber’s pick for CEO is a dealmaker used to tough rivals, like Google

    The Verge

    Uber Is Broken. Can the New CEO Fix It?

    Yahoo Finance

    Airbnb co-founder: We are ‘fundamentally opposed’ to Trump’s travel ban

    Why class warfare on airplanes is here to stay

    Digiday

    Hyatt CMO: Automation has a dark side

    The Sun

    The one pudding airlines hate serving (but experts still say you should still order it on flights)

    CNET

    Royal Caribbean’s high-tech ship lets you be lazier than ever

    WGN Radio

    The Next Millennial Obsession – Airlines?

    Wired

    Google Limits Access to Airfare Data, Risking Antitrust Concerns

    CIO

    Travel conference CEOs worry technology could drive the de-personalization of travel

    TheStreet.com

    Why Cruise Stocks Have Been Crushed

    Fast Company

    You can now book your hotel room with an emoji on Slack

    Photo Credit: Skift staffer were all over the airwaves in 2017. Skift
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