Jamaican Tourism Board’s New York Campaign Has Excellent Timing

On the first snowy and cold day of the fall, commuters in the New York City area were greeted with a wrap-around cover that promoted Jamaica on the free daily Metro.

A bright yellow cover grabs a reader’s attention with “Major Stress Relief” in large type, followed by the Jamaican tourism board‘s recognizable logo and its latest tagline “Get All Right.”

The campaign was part of a larger promotion in the city’s Times Square area that will feature what the tourism board is calling the world’s largest stress ball. And while an outdoor activity may not be on the top of New Yorkers’ lists today, the idea of getting it right in Jamaica most certainly is.