Mapping and traffic service Waze sees benefit in its army of users

“The companies that are in this space are going find that it’s going to get harder and harder, and that they’re going to have to invest more and more, and the cost of updating your maps is going to increase,” Bardin told AllThingD’s Liz Gannes at D: Dive Into Mobile in New York today.

Waze’s key advantage, he said, will be its 44 million users and 70,000 volunteer map editors who form the backbone of its ability to constantly update and validate its maps.