Skift is proposing a brand new model for looking at the mobile-first travel consumer. The silent traveler is the travel consumer who turns to their mobile devices first, seeking solution to in-trip challenges that used to be the primary domain of customer-service staff. At the same time, when they do turn to the in-person interaction, the silent traveler seeks a focused and highly personalized response. In this report, we examine the changes that these customers are creating across numerous verticals in the industry — and we look at the important opportunities they now present to travel brands that can adapt to their dynamic and evolving expectations.
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Companies in the report:
|Cisco||Future Travel Experience|
|The Leisure Pass Group||Street Fight|
|Wyse Travel Confederation||HotelTonight|