The Rise of the Millennial Traveler

A Skift Trends Report

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Released January 2014: With Millennials expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations are retooling their product, branding, business models and communication methods. Here’s what they should prepare for.

  • What are the factors underpinning the motivations of Millennial travelers?
  • Understand the value Millennials place on social media and review sites
  • What does “The Independent Social Traveler” mean?

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Companies in the report:

Austin CVB InterContinental Hotels
Visit Philadelphia Contiki Vacations
VisitDenmark (no space)
German Convention Bureau ReviewPro
Montreal Tourism Millennials in Travel
Choose Chicago Barkley Ad Agency
MOXY Hotels HVS Global Hospitality Services
Aloft Hotels The Boston Consulting Group
Marriott Hotels