The Rise of Local in Hospitality
The role of hotels has evolved over the last decade during the boom of interest in experiential travel. Hotels are differentiating themselves in an increasingly competitive and complex market by promoting a more local travel experience. Or, what more and more travelers of all ages refer to as an “authentic” travel experience.
Some of the themes examined in this Trends Report include:
• Hotels are partnering with area small businesses patronized by local residents to create a deeper, more personal relationship with a community.
• Hotels are hosting and promoting more special events, on and off property.
• This confluence of social connectivity, neighborhood partnerships, unique design and event programming is attracting local residents to the hotels, further immersing guests within the community.
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