Google will put an eco-badge of sorts next to a listing if sustainability-minded firms like GreenKey or EarthCheck have highlighted a hotel for its positive impact with environmental practices. Potential guests can even find out property-specific sustainability practices through the new feature, which will also be on Google Travel.
“There are a lot of aspects that go into a ranking,” Richard Holden, vice president of travel products at Google, said in September 2021 at Skift Global Forum, and “travel obviously has an outsized impact on the world in terms of carbon.” Listen to the full conversation with Skift Research’s Seth Borko.
Subscribe
Apple Podcasts | Spotify | Overcast | Pocket Casts | Google Podcasts | Amazon | RSS
Subscribe to Skift Pro to get unlimited access to stories like these
{{monthly_count}} of {{monthly_limit}} Free Stories Read
Subscribe NowAlready a member? Sign in here
Subscribe to Skift Pro to get unlimited access to stories like these
Your story count resets on {{monthly_reset}}
Already a member? Sign in here
Subscribe to Skift Pro to get unlimited access to stories like these
Already a member? Sign in here
