The definition of luxury isn’t static. It shifts with the times. What was once considered appropriate for the high-end traveler can quickly fall out of fashion as tastes change.
Destinations battle with this all the time. How do you adapt while also staying true to what made you popular in the first place? The East End of Long Island, New York, is grappling with this very issue.
The area catered to a very traditional, luxury traveler in what was a seasonal business. Now hotels and other tourism businesses are striving to be attractive year-round and want to draw a younger, cooler demographic. Can they be successful without alienating long-term visitors?
For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.
— Patrick Whyte, Europe Editor
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Destinations Leverage Tourism Pledges as Marketing Tactic in Age of Overtourism: Tourism pledges are commonly thought of as a way to improve visitor behavior. But done right, they can also potentially help attract a desirable kind of traveler: one who cares about the environment as much as locals.
CBD Beauty Coming to a Retail Store Near You: Some companies have started stocking CBD beauty products, even if it might be outside their wheelhouse. Given the hype around the trend, we can expect more partnerships between CBD and beauty brands to come.
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Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.
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