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Business Travel

The Evolving Business of High-End Duty-Free Shopping

  • Skift Take
    Airports give beauty brands a great opportunity to test out new retail techniques on a captive audience, and they’re increasingly coming up with new ways to sell us stuff.

    It’s remarkable how much the duty-free retail experience has changed over the last decade or so. In the past, it wasn’t an area of interest for many airports — and some would argue this is still the case in the United States — but it has morphed into something more sophisticated at certain hubs.

    Retail brands are increasingly trying out new techniques on customers who, after all, have nowhere to go for at least a couple of hours.

    For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.

    — Patrick Whyte, Europe Editor

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    Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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    Photo Credit: Using tablets for customer consultation. Airport duty-free beauty is big business. Dufry
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