Luxury’s New Model Is Goods Plus Experiences

When LVMH, which owns brands ranging from Louis Vuitton to Moet Hennessy, acquired Belmond, it wasn’t the first time a luxury fashion firm decided to get involved with hospitality. But it does represent something of a change in the way high-end retailers view fashion.

Before it might look good for a brand to occasionally partner with or buy a hotel, but now it is considered vital to have a bigger slice of the “experiences” market, as well as goods.

Earlier this year, we published a story on luxury car firms linking up with hotels, and that is just one area to keep an eye on. The whole luxury sector is primed for more cross-selling.

For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte

— Patrick Whyte, Europe Editor

6 Looks at Luxury

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