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Tourism

Destination Marketers Become Managers and 7 Other Tourism Trends This Week

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    This week in tourism, some destination marketers are broadening their roles and becoming destination managers, more invested in the local economy and issues like overtourism. Speaking of growth, the number of Chinese tourists traveling without a group are increasing in number.

    >>Having skilled managers on board gives another purpose to destination marketing organizations that face questions from communities about whether tourism marketing is worth it in 2018: Destination Marketers Look Beyond Selling to Tourism Management

    >>A chunk of the Chinese market has reached maturity in just a few years when it took some Western markets decades to do the same thing. Now watch how destinations respond to more independent Chinese travelers: Independent Chinese Travelers Close Gap With Tour Groups

    >>Virgin Voyages has been talking about visiting Cuba for three years now, so this announcement is no surprise. But will the destination still be as popular in 2020 as it is now? Virgin Voyages Will Join the Cruise Ship Crowds in Cuba

    >>People are feeling frazzled these days, whether they’re exhausted from constant connection (thanks technology!) or anxious about where the world is headed –– or both. Companies are picking up on this and marketing products and experiences accordingly: Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

    >>Australasia’s major convention centers are undergoing significant redevelopments. They’re getting bigger and better to cope with the growth of mega-meetings, delegates demanding experiences, and the need to save the planet: Australia and New Zealand Have a New Bigger-Is-Better Pitch for Conventions

    >>As the meetings and events sector has grown, destinations have worked to bring their aging convention centers into the modern era. Australia and New Zealand have made major investments to improve their offerings and better capture demand from global organizations: Australia Looks to Serve as Model for the Future of Conventions

    >>China is expected to remain a hotbed of both domestic and international business travel. Chinese corporations are attempting to keep costs down even as the need for business travel increases: Emerging Cities Pose Biz Travel Challenge for Chinese Executives

    >>China’s mammoth investment in infrastructure will contribute massively to strong business travel growth across the country: China’s Business Travel Sees New Growing Pains

    Photo Credit: Auditorium Shores on July 4, 2007 in Austin, Texas. Destination marketers are now looking beyond selling tourism to tourism management. jdeeringdavis / Flickr
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