For all of our trends roundups, go here.
>>Messaging isn’t moving through the travel industry as fast as some would make you believe: 5 New Travel Startups Banking on Messaging and Artificial Intelligence
>>Given how crummy some airline websites are, it makes sense EasyJet is not looking to competitors for digital inspiration: For Web Redesign, EasyJet Looks To E-Commerce Firms for Inspiration
>>Savvy travel marketers understand that using virtual reality isn’t enough: Travel Marketers Aim for Compelling Virtual Reality Content
>>Trivago has been a growth juggernaut and now its investors hope to cash in: Expedia Hopes for Trivago IPO Before the End of 2016
>>Flight searches have never really “worked” on mobile. Virgin America’s new interface hopes to change that: Designing Flight Search for Mobile — Digital Marketing News This Week
>>Did Expedia finally bite off more than it can chew when it went on an acquisition tear? Expedia ‘Wobbled a Little Bit’ Because of Integration Strains
>>Letting travelers experience a property for a day with no strings attached is one of the best ways to create new and future guests: 5 New Travel Startups Helping Travelers Maximize Every Minute of Their Trips
>>Kudos to Icelandair for trying something new: You Can Now Book Icelandair Tickets on Facebook Messenger
>>Breaking up is hard to do, but when it comes to mergers, the stakes can be very high: Expedia Stumbled After Its Radical Approach to Integrating Orbitz
>>TripAdvisor needed to do something dramatic such as Instant Booking to adapt to the future: TripAdvisor Instant Booking Shows ‘Slight’ Improvement But It’s Still Ugly
>>TripAdvisor is seeing lots of success through its app in driving repeat bookers. The bottom line, though, is cheap hotel prices are key: TripAdvisor’s CEO Says That Apps Are the Key to Future Success
>>Priceline Group Interim CEO Jeffery Boyd is too much of a gentleman and a professional to get into a public shouting match: Priceline CEO to Hotels: We Can Offer Discounted Rates, Too
>>Skift has covered hundreds of travel startups to help readers understand emerging technology trends and venture capitalist interest: 2 Years of Travel Startups: Which Companies Survived and Died
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